PVH Corp. Senior Manager, Global Community Management - CALVIN KLEIN in New York, New York
All associates based in the EU should apply to the job by clicking here at https://pvh.wd1.myworkdayjobs.com/PVHCareers/job/New-York-NY-Calvin-Klein-Office/Senior-Manager--Global-Community-Management---CALVIN-KLEINR17520/apply . Please note that you will have to create a new account on the application page.
The Senior Manager, Global Community Management position within the CALVIN KLEIN CMO Group will assist in the refinement and execution of the brand’s community management and engagement efforts – inclusive of setting up strategies for customer service responses, crisis management, proactive community engagement on earned UGC content, and audience-led customer insights.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Strategy & Execution:
In partnership with the Director, Global Social Media and Brand Advocacy, spearhead the strategy, workflow, and insights function of the brand’s community management and engagement always-on tactics, in alignment with the seasonal and yearly CMO objectives
Develop community response copy and guidelines to align with regional customer service standards as well as brand voice and corporate communication positioning, optimizing customer retention and satisfaction
Oversee real-time response strategy and execution team for all channels, managing a consistent yet distinct approach across social platforms
Partner cross-functionally with customer service, product marketing, creative, legal and communications teams on questions and/or issues that arise within the community
Build strategy for earned content engagement across platforms, establishing a protocol to proactively interact with community members, influencers, talent, and our most loyal customers to increase brand advocacy and word-of-mouth marketing
Partner with Global Social Media and Brand Advocacy Manager counterparts on content and messaging optimizations that reflect community feedback
Monitor real-time conversation and sentiment to inform community and engagement response, as well as future Global Brand Marketing positioning
Contribute conversation and sentiment reporting in weekly, monthly and ad-hoc/campaign templates
Platform + Vendor Management:
Maintain relationships with Social Media Platforms and Insights vendors to keep on the pulse of community management and engagement best practices
Lead on partnership and utilization of social listening and conversation tracking tools
QUALIFICATIONS & EXPERIENCE:
4-6 years of relevant community management and social marketing, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education: Bachelor’s Degree Required
Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally
Active participation in a wide variety of social media activities such as community development, management and content creation
Strong writing and editing skills.
Strong track record for writing, editing, and developing strong tone of voice for current/past brands or clients; able to take on the voice of the brand and translate creative assets to calendar accurately and efficiently
Ability to leverage social management and engagement strategy and tone of voice to situationally recognize how to respond and what team to direct complaints, questions and comments
Positive and proactive
Ability to manage multiple projects at once, while keeping attention to detail
Analytical capabilities and comfortable making sound recommendations that will help drive business and engagement
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
- PVH Corp. Jobs