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Equinix, Inc. Senior Field Marketing Manager in New York, New York

Senior Field Marketing Manager
Equinix is the world's digital infrastructure company, operating 200+data centers across the globe andproviding interconnections to all the key clouds and networks.Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We area fast-growing global company with 70+consecutivequarters of growth.Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providersin over 26countries spanningfivecontinents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment. that is foundational to our core values as a company and is vital to our success.

We are seeking a dynamic individual to join our Field Marketing team. In this role you will oversee activities for the North East and will be accountable for the planning and execution of the sales territory marketing plan. Able to work with senior stakeholders and be a part of the sales territory extended leadership team for the North East territory in the US. A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of Equinix's cutting-edge global platform and region P&L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.

Responsibilities

Program management

Develops and manages the planning and execution of global and local programs and activities in territory * Works in close conjunction with vertical subject matter experts and sales and leadership team to identify and target select key accounts for acquisition or where it is deemed there is substantial potential for growth

Rolls out highly target marketing programs to encourage strategic engagement with Equinix

Virtual Event Planning and Execution

Manages different types of events within the territory from start to finish including all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI

Agency Management

Overall Agency, budget and performance management for the territory marketing plan where individual is the lead

Works with Creative Services or third-party agencies to develop supporting materials and collateral

Lead Generation

Accountable for forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs where individual is the territory lead

Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools and guides junior team members

Lead Management

Consistently reviews with Senior Opportunity Development and Sales Management to ensure leads progress and are qualified and converted

Utilizes SFDC to monitor lead progression and obtain feedback on quality and adjust plans to reach targets

Collaboration

Liaisons and plans with local sales teams, partnering with Sales leaders to improve lead management metrics

Works with regional and senior global marketing leadership for product, segment marketing, programs, marketing operations

Resource and Budget Management

Plans, prepares and manages budgets and escalates concerns to more senior members when project costs exceed planned budget expenditure

Manages budget for events and other activities, ensuring compliance with Financial processes and metrics

Embraces marketing tools and systems to enhance the marketing process

IBX (International Business Exchanges) and product marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities.

Partner marketing

Actively Supports Partner marketing activities with the Partner Demand Manager and the Partner Marketing team

Success Metrics

MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Qualifications

Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions

Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines

Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines

Excellent written and verbal communication

Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Self-confidence to sell ideas and brief agencies and internal stakeholders

Good numerical, interpersonal, and team-working skills

Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments Impact

Works within standardized procedures and practices to achieve objectives and meet deadlines

Creative ability

Good presentation skills

Experience working with Marketing tools like Allocadia, Marketo, SFDC preferred

10+ years experience preferred

Bachelor's degree in Marketing highly preferred

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disabilities.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability

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