New York Times Product Marketing Manager, Games in New York, New York
The New York Times Games team is looking for a motivated, collaborative, creative, analytical, and user-centric Product Marketing Manager to support our rapidly-growing game development engine and to help elevate the value of play. In this newly-established role, you will be part of, and help shape, a small but growing Product Marketing function at the Times, while being embedded within the Games team.
Reporting to the Marketing Director for Games, you will support key engagement and subscription programs across our full game portfolio on both web and app platforms. Your role will involve a combination of strategic thinking and executional excellence, the integration of messaging strategy and product experience, and a proactive and collaborative approach. You will bring deep digital product marketing knowledge, a history of working with product and engineering teams to generate and execute innovative product adoption ideas, a spirit for inventive testing and iteration, and an understanding of and passion for brand strategy.
Product Marketing Strategy: Lead the go-to-market strategy, from ideation to launch, for new and existing games and features. Use these games and features as drivers for engagement, conversion, and retention, defining success metrics, monitoring performance, building test plans, and recommending next steps. Partner with product, design and tech teams to infuse product development with a perspective that reflects our brand and customers. Understand the competitive landscape and become an expert in the digital games market.
Brand Strategy and Messaging : Apply Games brand identity and voice standards to a product context. Champion the consumer and advocate for appropriate positioning, voice and tone with product teams. Translate what we learn about our players from research into actionable insights and apply them to product strategy and messaging. Create an insights-driven channel strategy for launches and improve goals across traffic, engagement, and conversion.
Collaboration : Partner closely with colleagues in Marketing, Creative, Media, Product, Product Design, Brand Identity, Audience Insights, Data Insights, Project Management, and PR on strategy, launch and optimization of games and features. Be empowered to independently foster relationships and instill trust quickly with these disciplines to ensure that all strategic initiatives are planned and executed flawlessly, leaning into the idea of shared ownership.
5+ years of related experience across marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience
Experience driving successful go-to-market strategies for product and feature launches, including aligning product marketing and messaging to a larger brand marketing narrative and translating brand strategy into product marketing output
Distill essential insights from data and research and craft clear and thoughtful creative briefs
Deeply understand the product development lifecycle and how to operate within product-led teams; be comfortable and familiar with working with product and technology partners
Empathize for customers and have a strong understanding of user experience
Balance creative, conceptual thinking with a data-driven approach; excel in both creative and analytical environments and identify and assess success metrics
Seamlessly flex across both strategy and execution
Build trust quickly with partners across departments and disciplines
Operate both autonomously and collaboratively, embodying a passion for identifying and pursuing growth opportunities
Demonstrate excellent prioritization, organization, and communication skills
Carry a positive attitude, inclusive mentality, diplomatic approach, and growth mindset
Show an enthusiasm for learning, and for receiving, sharing and acting on regular feedback
Digital subscription, games, or mobile app experience a plus
Passion for (our) games a plus!
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
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