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The Estee Lauder Companies Manager, Social Media Strategy, Estee Lauder in New York, New York

Manager, Social Media Strategy, Estee Lauder

Brand: Estée Lauder - Brand

Description

PRINCIPAL OBJECTIVE:

Impact and drive best-in-class social presence, social strategy and brand reputation management for Estée Lauder brand. Drive Estée Lauder’s social media and new media initiatives, uncovering new opportunities for the brand to explore in the digital space (both online and offline). Partner to develop and cascade strategic social initiatives across all key product pillars of the brand: makeup, fragrance, skincare and promotions. Help oversee all global social channels and be a key conduit to regional teams for local social media presence. Be the team lead for all social escalation and risk management situations to manage risk and escalations for the brand.

KEY ROLES AND RESPONSIBILITIES:

SOCIAL STRATEGY

  • Assist in driving Social Media strategy to the next level – identify refinement, expansion and activation of the channels globally and impact at regional and local levels

  • Oversee all global core social channels ensuring excellence in execution of content (Facebook, Twitter, Pinterest, Instagram, YouTube; lean-in with Asia teams on Weibo, WeChat, LINE, etc.)

  • Lead partnership with social tool partners (e.g., Sprinklr, Curalate, Olapic) strengthening relationships and identifying opportunities to optimize our use of the platforms

  • Drive YouTube strategy and execution forward with best practices and with close partnership with Google

  • Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the brand/company can be an early adopter of these technologies.

  • Pull, analyze and present social media analytics reports to inform Creative and cross-functional team members in order to inform future briefs & content creation

SOCIAL CONTENT

  • Ideate and brief social content for events, moments, campaigns and evergreen/BAU categories in partnership with cross-category & cross-team counterparts

  • Create dynamic Instagram Story content to support all key categories, launches, events & moments

  • Write social media specific copy for all categories and upcoming launches

  • Brainstorm and plan social content needs for campaign 360 programs across all categories

BRAND REPUTATION / COMMUNITY MANAGEMENT

  • Be the main POC for consumer engagement/social media for brand social escalations and risk situations

  • Engage daily with social customer care inquiries – escalating scenarios to appropriate parties for resolution

  • Identify issues, patterns and trends in consumer comments/inquiries from customer care escalation chains and summarize key themes on a monthly basis

  • Drive product inquiry fact sheets and gather information to inform inquiries for upcoming product launches, in partnership with customer care

  • Partner with Director to ensure sensitive topics and trends are cascaded to cross-functional teams in order to impact content creation, posting and formulation of proactive responses

REGIONAL / CROSS-FUNCTIONAL PARTNERSHIP

  • Lead regional partnership on social initiatives, including optimization of social and new channel launches

  • Partner with regional leads on regular quarterly social media reviews (paid & owned)

  • Coordinate across various internal brand teams to inform overall social themes calendar

  • Communicate social media strategy and content plans to regional counterparts for local implementation

CORE COMPETENCIES

  • Demonstrate 24/7 approach to responsibilities – after hours and weekend hours are sometimes required

  • Excellent writing skills – extremely strong attention to detail, impeccable grammar & spelling

  • Strong quantitative skills and presentation skills

  • Creative and impactful Instagram Story content creation skills

  • Total understanding of the nuances of social platforms, how to engage on them, what content makes sense for which platform, file types, etc. (owned, paid, earned)

  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

  • Familiarity & understanding of social tools: Sprinklr, Curalate, Olapic, Social Bakers

  • Superior time management skills, flexibility & ability to oversee multiple projects at one time

  • Creative & curious – constantly exploring new opportunities & ideas within the industry & social space

  • Consumer-driven approach with a passion for all things beauty

  • Team player with solution-oriented, positive attitude

Qualifications

QUALIFICATIONS

  • College Degree Required

  • 5-6 years-experience in Social Media with 3-5 years specifically in community management (managing community outreach, building brand advocacy, social media campaigns [paid & organic])

  • Active daily life on social media and online

  • Previous beauty experience required

  • Must manage and oversee brand social channels in current role

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 209384

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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