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J&J Family of Companies Audience Engagement Manager - Global Content Lab in New York, New York

Johnson & Johnson Family of Companies is currently recruiting for a Manager of Audience Engagement, Global Content Lab. Is this person you?! If it is, you can work in this role in New Brunswick, NJ or New York, NY.

Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

In this role you will report into our Director, Audience Engagement, Global Content Lab and execute engagement strategies across social channels within the Global Content Lab to promote growth, positively influence key partners and enhance Johnson and Johnson’s reputation as the world’s leading health care company. This includes maintaining and growing new and existing social networks including Instagram, Twitter, Facebook, LinkedIn plus any emerging networks, while also driving engagement with social media influencers! This will all be done with the support of agency partners.

Responsibilities include:

  • Cultivate a distinctive social voice that brings to life J&J’s goal of caring for the world one person at a time and adheres to each individual platform’s best practices.

  • Aid in the development and lead the implementation of corporate social media brand strategies, campaigns, and any other plans to reach goals.

  • Lead aspects of day-to-day management of campaigns and posts from our channels to ensure accuracy, platform best practices and brand consistency.

  • Work closely with JNJ.com editors and internal partners to align priorities and calendars.

  • Review, understand and implement campaign analytics and findings to consistently evolve and improve our engagement and click-through rates.

  • Plan paid social media strategies and handle budgets with our agency partners

  • Recommend engaging written and visual content for our social platforms and brief and manage agencies, designers and editors on execution.

  • Research new media platforms, trends, and industry opportunities

  • Provide feedback from social media trends and research; relay it to business strategists

  • Craft posts by writing social copy and scheduling on channels in real time and as needed

Qualifications

  • A bachelor’s degree is required. An advanced degree is preferred.

  • 6+ years of proven experience is required.

  • Intimate knowledge of digital media platforms including LinkedIn, Facebook, Twitter, Instagram is required.

  • Experience with emerging social platforms is preferred.

  • Experience running paid digital campaigns/targeting is required.

  • Understanding audiences related to digital and social is required.

  • Experience with healthcare, consumer product or personal health and wellness content preferred.

  • Experience working with Agencies is preferred.

  • Excellent sense of news judgment and awareness of external events and trends.

  • Experience posting multiple times a day across several social channels to drive growth.

  • Knowledge of best-in-class metrics reporting

  • Demonstrated success using data and insights from social reports to advise decision-making.

  • Social evangelist and enthusiast; expert knowledge of primary social channels and emerging technologies required.

  • Excellent writing skills, good sense of judgment and flourishes with leading multiple projects at once.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

United States-New Jersey-New Brunswick-One Johnson & Johnson Plaza

Other Locations

United States-New York-New York

Organization

Johnson & Johnson (6067)

Job Function

Marketing

Requisition ID

2005874725W

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