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TD Bank Manager, Marketing Site Strategy & Capabilities in New York City, New York


Job Title:

Manager, Marketing Site Strategy & Capabilities

TD Description:

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit at Find TD Bank on Facebook at and on Twitter at .

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit at .

Auto req ID:



United States

Job Requirements:

  • Must be eligible for employment under regulatory standards applicable to the position.

Provides people management leadership by hiring the best talent, setting goals, developing

staff, managing employee performance and compensation decisions, promoting teamwork

and handling any/all disciplinary actions, as required

Defines TD Bank owned web properties marketing strategy and maximize the effectiveness of

owned & paid campaigns

Defines onsite marketing (advertising & content) strategy and lead marketing and content

optimization initiatives for public sites

Leads personalization strategy in partnership with DCX, site optimization team and customer

analytics teams

Measures campaign results and identify way to optimize marketing campaign performance

across the customer journeys

Partners with paid leads to connect our paid advertising to our onsite experiences and

develop best in class full funnel digital marketing efforts

Defines the strategic roadmap for capabilities by analyzing current/emerging trends,

identifying gaps and driving implementation working with Digital Channels and Technology


Delivers on short-term opportunities to leverage existing capabilities to improve digital

marketing effectiveness across paid and owned media tactics, in particular, through the use of

the Digital Channels DMP (Audience Manager)

● Manages a team of site strategy, design and capability activation owners

Provides executive updates and manage evangelization of onsite strategy and capability

roadmap to partners

Monitors industry trends and the competitive landscape, providing thought leadership and

direction to ensure TD's digital marketing strategies and associated capabilities evolve to best

in class and create competitive advantage

● Drives thoughtful analytics into all digital marketing efforts



Job Description:

The Manager, Marketing Site Strategy & Capabilities is responsible for the strategic development

and execution of onsite advertising, content strategy, tools and capabilities and the overall performance

related to across all lines of business that are supported. This includes the development of

strategies related to advertising on TD Bank public and secure sites, content throughout TD Bank public

site, ensuring our tools and capabilities are on the cutting edge, driving forward our digital innovation

agenda and more to ensure we're delivering legendary experiences. This role will also be responsible for

liaising with various departments to keep all partners apprised of the path forward that is being carved by

the Digital Marketing team.


At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.


New York


New York City


● Bachelor's degree or work experience equivalent to Bachelor's degree required

● 7+ years' experience required

● Demonstrated knowledge of financial industry digital marketing techniques

● Demonstrated knowledge of full range of digital marketing resources and media

● Proven project and vendor management skills

● Demonstrated ability to conceptualize and implement marketing strategies to support business

Work Location:

444 Madison Avenue

Business Line:


Job Category - Primary:


Job Category(s):


**Province/State (Primary):

New York

City (Primary):

New York City

Job Family:

Marketing Customer Experience, Strategy & Insights

Time Type:

Full Time

Employment Type:


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