Wolters Kluwer Digital Marketing Manager, Self-Service Strategies in Albany, New York
Wolters Kluwer Health is a fast-growing and innovation-driven healthcare information technology company working on the front lines of clinical care. Our talented team of clinicians, technologists, and product visionaries collaborate to provide advanced solutions that tackle some of the most challenging problems in our healthcare system.
We are currently seeking a Digital Marketing Manager, Self-Service Strategies for our Clinical Effectiveness business. This person will ideally be based out of our Waltham, MA or Chicago, IL office.
Critical to that effort is our ability to connect with customers and our vast network of users to make sure that they have easy to use tools and resources that enable and accelerate product access and use. As we push our product capabilities forward, we need to similarly accelerate our methods for reaching users in scalable, engaging, and creative ways. Our Lifecycle Marketing team is responsible for many of these capabilities and as a member of this team, the Digital Marketing Manager, Self-Service Strategies leads and manages the development of our plans to provide a comprehensive digital experience and drive product utilization.
This would include, but not be limited to: knowledge base, community, e-learning, resources, podcasts, etc. It would also unite ad hoc efforts currently underway and once the plan is approved, this person will be responsible for implementation, maintenance and promotion.
You are passionate about digital marketing
You are a visionary with a talent for identifying new creative strategies for age-old challenges
You have a drive for execution and taking projects through to completion
·Set course for Self-Service Strategy
o Inventory existing resources and product specific work that should serve as the early proof of concept assets and later be migrated to a common platform
o Scope segment digital communication and materials needs to support the stages of the customer lifecycle through the use of design, videography, photography, social influence, and story-telling
o Develop, manage and execute project plan for getting materials created, choosing best hosting platform and identifying reporting needs and analytics to understand engagement
· Be the Creator
o Develop content independently and/or in partnership with internal resources or an agency to storyboard and develop digital assets including tutorials, modules and videos to support access, onboarding and usage of the CE product suite
o Build, manage and analyze in-app messaging programs to support client health scenario
· Develop and Manage the Platforms
o Evaluate potential self-service or community platforms against comprehensive CE needs, working cross-functionally with each segment, the Customer Experience teams, marketing and others
o Build out, launch, manage and maintain the CE online hub
o Maintain existing individual product knowledgebases until rolled up
o Create recruitment and promotion strategy to encourage client use, once launched
o Assist in managing, evaluating and recommending new and existing Marketing Automation tools to improve customer experience, including a community site
o Potential to include community strategy and moderation
- Bachelors degree or equivalent professional experience
3 or more years of work experience is required. Specific experience across video, eLearniing, online communites or other related projects is preferred
Healthcare experience is strongly preferred
Adobe Creative Suite, Salesforce suite (CRM, communities, knowkedgebase) and marketing automaton experience or similar is required
HTML experience strongly preferred. UX/UI design, Marketo, SEO and Web experience is also preferred
Advertising experience a plus
About Wolters Kluwer
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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